The popular Nigerian musician, Dbanj, launched a platform called ‘CREAM’, which seeks to explore, nurture and promote music and entertainment talents in the industry, back in August 2016.
Dbanj has signed a new partnership agreement with Access Bank Nigeria to expand the scope of the talent search further.
Bank spokesman Damian Okoroafor said in a statement that the new association “is designed to reach more talent and expand the categories of only music related to agriculture, education, entrepreneurship and sports categories, and much more”.
In a statement, Dbanj said, “the CREAM platform trip has been, and I can only thank God and my dedicated team for the success so far! From the moment the idea came up many years ago to the moment that we had countless meetings in all the meetings with our partners until finally, we were able to launch it approximately 18 months ago … it has been a journey of meticulous planning, calculations, financing, data-based research and futuristic thinking. ‘
“Today we are proud to announce another milestone in this trip as we partnered with Access Bank to make the CREAM platform more accessible to a wider range of people and creatives … in the coming weeks we will activate more partnerships, and with more than 3 millions of subscribers and counting, we will only improve with time “.